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Chipotle renamed its barbacoa filling because customers didn't know what it was. It has now been renamed "braised beef barbacoa," its CEO said. AdvertisementChipotle's CEO said it had to rename its barbacoa burrito filling because diners weren't sure what it was. "Many of our guests did not know that barbacoa was braised beef," CEO Brian Niccol told analysts at the company's first-quarter earnings call on Monday. The item, which is labeled on its US menu as "beef barbacoa" and in its ads as "braised beef barbacoa," is available as a filling for burritos, burrito bowls, salad bowls, tacos, and quesadillas.
Persons: Chipotle, Barbacoa, , barbacoa, Brian Niccol Organizations: Service, Business Locations: Mexico
Starting March 2, Chipotle is allowing customers to add fajita veggies to any quesadilla. The permanent new menu item, the Fajita Quesadilla, will be available through Chipotle's app or website. Chipotle said it "saw more than 30.6 million views, 3.7 million likes, 47,200 comments, and 69,500 shares of viral TikTok content about the Steak Quesadilla with Fajita Veggies." The five new permanent quesadilla versions include the steak quesadilla with fajita veggies, the chicken quesadilla with fajita veggies, the barbacoa quesadilla with fajita veggies, the carnitas quesadilla with fajita veggies, and sofritas quesadilla with fajita veggies. The "Fajita Quesadilla Hack," inspired by Frost, is a fajita quesadilla with steak served with roasted chili-corn salsa, tomatillo red-chili salsa, and sour cream on the side.
I'm a Philadelphia native who used to work as a chef and baker in restaurants around the city. Philadelphia is known for its cheesesteaks, but it also has great Mexican, Italian, and Thai food. There are too many restaurants in Philadelphia worth trying to list them all here. However, these 12 restaurants are my tried-and-true favorites that every first-time visitor should try during a trip to Philadelphia. In my opinion, it serves some of the best Thai food in the country.
Executives at Taco Bell, McDonald's, and Chipotle each noted success from pricier menu items recently. The more expensive meal promotion successfully brought customers in, and "drove the highest weekly digital transactions ever in the US business," Kempczinski said in the October earnings call. Taco Bell is seeing similar success with pricier menu items like the grilled cheese burrito, YUM Brands CEO David Gibbs said in a November earnings call. In New York City, a Mexican Pizza costs $6.49, and a double steak grilled cheese burrito goes for $6.79, about double the cost of lower-priced burritos on the menu. Analysts have praised both the grilled cheese burrito and adult Happy Meal as smart strategies driving sales.
Chipotle's CEO says customer orders have remained "consistent" despite price increases. Chipotle raised prices in August following two earlier increases in the last 18 months. Most customers aren't changing their regular orders or switching to less expensive proteins, he said. In the first quarter of 2022, Chipotle raised menu prices by 4%, CFO Jack Hartung told investors on an earlier call. Sales continue to grow faster than price increases, up 14% in the third quarter over the same period in 2021.
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